The next generation of underwear and loungewear.
Followers
7.2M
Following
1
Total Posts
Engagement Rate
0.13%
Avg Likes
9,439
Avg Comments
Skims is a verified Brand brand. The account has built 7.2M followers on Instagram. Skims has shared 6,175 posts to date, currently around 10 posts a week. Typical posts draw 9,439 likes and 66 comments, putting engagement at 0.13%.
Counting 7.2M followers and 6,175 posts, Skims sits in the InstME index as a Brand account.
Skims's average post pulls 9,439 likes and 66 comments, roughly one interaction per 757 followers.
Roughly one in 143 likes comes with a comment, an audience that mostly engages through likes.
Lately Skims has been publishing about 10 posts per week, more than one per day.
With 7.2M followers but only 1 accounts followed back, Skims shows the ratio of a well-established account.
Estimated sponsored-post value
$25,000–$47,000
Based on 7.2M followers and a 0.13% engagement rate, a single sponsored post by Skims is worth an estimated $25,000–$47,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Skims | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.02% |
| Average likes | 9,439 | 25,711 |
| Average comments | 66 | 376 |
| Posts per week | 10.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Skims is a verified brand brand on Instagram, with 7.2M followers.
Skims has 7,199,417 followers on Instagram (7.2M) as of Apr 24, 2026.
Skims's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Skims average 9,439 likes and 66 comments.
Skims posts about 10 times per week on average.
Skims is registered as a business account on Instagram and is verified.
Skims is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 6,175 posts.
Yes. Skims carries the blue verified badge on Instagram.
A sponsored post from Skims is estimated at $25,000 to $47,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,175
66
Posts / Week
10.18
Growth Score
2.6 / 100
Follower Ratio
7199417.0×
Engagement
0.19%
