We make bad things good. 🫀Low Calorie 🤘Low Sugar 🥤Huge Flavor
Followers
7.7M
Following
1.7K
Total Posts
Engagement Rate
1.38%
Avg Likes
105,013
Avg Comments
Liquid Death is a verified Brand brand, with 7.7M followers on Instagram. Liquid Death has shared 1,032 posts to date, currently less than one post a week. Posts average 105,013 likes and 1,469 comments, an engagement rate of 1.38%.
Liquiddeath's Instagram presence spans 1,032 posts and 7.7M followers, profiling it as a Brand account.
Liquiddeath's posts draw around 105,013 likes and 1,469 comments each, close to one interaction for every 72 followers.
For roughly every 71 likes there is one comment, an audience that mostly engages through likes.
Liquiddeath keeps a posting cadence of less than one post per week.
Liquiddeath follows only 1,720 accounts while being followed by 7.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$37,000–$69,000
Based on 7.7M followers and a 1.38% engagement rate, a single sponsored post by Liquiddeath is worth an estimated $37,000–$69,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Liquiddeath | Cohort median |
|---|---|---|
| Engagement rate | 1.38% | 1.02% |
| Average likes | 105,013 | 25,711 |
| Average comments | 1,469 | 376 |
| Posts per week | 0.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Liquid Death is a verified brand brand on Instagram, with 7.7M followers.
Liquid Death posts on Instagram as @liquiddeath.
Liquid Death has 7,703,161 followers on Instagram (7.7M) as of Jul 11, 2026.
Liquid Death's engagement rate is 1.38%, calculated from average likes and comments per post relative to followers.
Posts by Liquid Death average 105,013 likes and 1,469 comments.
Liquid Death posts less than once a week on average.
Liquid Death is registered as a business account on Instagram and is verified.
Liquid Death is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 1,032 posts.
Yes. Liquid Death carries the blue verified badge on Instagram.
1,032
1,469
Posts / Week
0.18
Growth Score
27.6 / 100
Follower Ratio
4478.6×
Engagement
0.13%
A sponsored post from Liquid Death is estimated at $37,000 to $69,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
