triumphant and unfussy home cooking three cookbooks + newsletter + so many recipes find it all here ↓
Followers
1.8M
Following
609
Total Posts
Engagement Rate
0.14%
Avg Likes
2,201
Avg Comments
Reaching 1.8M followers on Instagram, smitten kitchen is a verified Food creator. Content spans food and home & diy. The account has published 6,499 posts, currently less than one post a week. Posts average 2,201 likes and 314 comments, an engagement rate of 0.14%.
Smittenkitchen shows up in the InstME index as a Food account, 1.8M followers, 6,499 posts.
For Food accounts with over 1M followers, Smittenkitchen's 0.14% engagement rate is in the bottom quarter (median: 0.98%), a read from 352 accounts in the InstME index.
The like-to-comment split is roughly 7 to one, indicating an unusually discussion-heavy audience.
Smittenkitchen's recent cadence works out to less than one post per week.
Smittenkitchen follows only 609 accounts while being followed by 1.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,300–$12,000
Based on 1.8M followers and a 0.14% engagement rate, a single sponsored post by Smittenkitchen is worth an estimated $6,300–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Smittenkitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.98% |
| Average likes | 2,201 | 18,542 |
| Average comments | 314 | 332 |
| Posts per week | 0.23 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
smitten kitchen is a verified food creator on Instagram, with 1.8M followers.
smitten kitchen posts on Instagram as @smittenkitchen.
smitten kitchen has 1,801,514 followers on Instagram (1.8M) as of Sep 2, 2026.
smitten kitchen's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by smitten kitchen average 2,201 likes and 314 comments.
smitten kitchen posts less than once a week on average.
smitten kitchen is registered as a creator account on Instagram and is verified.
smitten kitchen is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,499 posts.
Yes. smitten kitchen carries the blue verified badge on Instagram.
6,499
314
Posts / Week
0.23
Growth Score
2.8 / 100
Last Post
4 days ago
Engagement
0.02%
A sponsored post from smitten kitchen is estimated at $6,300 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
