Home of the home cook. 🍽️ Link in bio ⤵️
Outreach This Creator For FreeFollowers
4.2M
Following
1K
Total Posts
Engagement Rate
0.05%
Avg Likes
2,004
Avg Comments
On Instagram, Allrecipes is a verified Food brand with an audience of 4.2M. Its posts sit across food and home & diy. The account has published 19,441 posts, currently around 1 post a week. Typical posts draw 2,004 likes and 39 comments, putting engagement at 0.05%.
Allrecipes operates a Food account on Instagram, pairing 4.2M followers with 19,441 posts.
Allrecipes records a 0.05% engagement rate, in the bottom quarter (median: 0.98%) for the 352 Food accounts with over 1M followers tracked in the InstME index.
At one comment per 51 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Allrecipes has published about one post per week.
Allrecipes keeps its following list short (1,004) relative to 4.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.2M followers and a 0.05% engagement rate, a single sponsored post by Allrecipes is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Allrecipes | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.98% |
| Average likes | 2,004 | 18,542 |
| Average comments | 39 | 332 |
| Posts per week | 1.3 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Allrecipes is a verified food brand on Instagram, with 4.2M followers.
Allrecipes has 4,239,896 followers on Instagram (4.2M) as of Jul 15, 2026.
Allrecipes's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Allrecipes average 2,004 likes and 39 comments.
Allrecipes posts about 1 time per week on average.
Allrecipes is registered as a business account on Instagram and is verified.
Allrecipes is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 19,441 posts.
Yes. Allrecipes carries the blue verified badge on Instagram.
A sponsored post from Allrecipes is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
19,441
39
Posts / Week
1.3
Growth Score
1 / 100
Follower Ratio
4223.0×
Engagement
1.87%
