🍭 The OG #KickSugar candy + fruit snacks ✨ Candy you know & love with up to 92% less sugar 📍 On shelves & more!
Followers
598.2K
Following
1.8K
Total Posts
Engagement Rate
0.16%
Avg Likes
756
Avg Comments
SmartSweets™ is a verified business account, with 598.2K followers on Instagram. The account has published 3,243 posts, currently around 8 posts a week. Engagement runs at 0.16%, or about 756 likes and 192 comments per post.
Smartsweets shows up in the InstME index as a business account, 598.2K followers, 3,243 posts.
Smartsweets's 0.16% engagement rate ranks in the bottom 15% among accounts with 100K–1M followers in the InstME index.
The like-to-comment split is roughly 4 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Smartsweets has published about 8 posts per week, more than one per day.
InstME estimates 0% of Smartsweets's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Smartsweets follows only 1,832 accounts while being followed by 598.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,100–$3,900
Based on 598.2K followers and a 0.16% engagement rate, a single sponsored post by Smartsweets is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Smartsweets | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 756 | 2,985 |
| Average comments | 192 | 73 |
| Posts per week | 7.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
SmartSweets™ is a verified Instagram brand on Instagram, with 598.2K followers.
SmartSweets™ posts on Instagram as @smartsweets.
SmartSweets™ has 598,249 followers on Instagram (598.2K) as of Jul 14, 2026.
SmartSweets™'s engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by SmartSweets™ average 756 likes and 192 comments.
SmartSweets™ posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of SmartSweets™'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
SmartSweets™ is registered as a business account on Instagram and is verified.
Yes. SmartSweets™ carries the blue verified badge on Instagram.
3,243
192
Posts / Week
7.61
Growth Score
3.2 / 100
ER Rank
15th
Engagement
2.78%
A sponsored post from SmartSweets™ is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
