🌟Fashion for Everyone! 💕SHEIN offers endless finds at affordable prices, so you can get more of what you really love.
Followers
40.3M
Following
1.5K
Total Posts
Engagement Rate
0.02%
Avg Likes
7,868
Avg Comments
On Instagram, SHEIN.COM is a verified Fashion brand with an audience of 40.3M. Its posts sit across fashion and automotive. The account has published 28,853 posts, currently around 3 posts a week. Typical posts draw 7,868 likes and 138 comments, putting engagement at 0.02%.
With 40.3M followers across 28,853 posts, Sheinofficial is one of the Fashion accounts tracked in the InstME index.
Sheinofficial records a 0.02% engagement rate, in the bottom quarter (median: 0.52%) for the 424 Fashion accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 57 likes, a healthy amount of conversation.
Video posts from Sheinofficial average 54.9K views.
In recent weeks Sheinofficial has kept to about 3 posts per week.
Sheinofficial keeps its following list short (1,532) relative to 40.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$140,000–$260,000
Based on 40.3M followers and a 0.02% engagement rate, a single sponsored post by Sheinofficial is worth an estimated $140,000–$260,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Automotive
| Metric | Sheinofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.52% |
| Average likes | 7,868 | 9,959 |
| Average comments | 138 | 187 |
| Posts per week | 3 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
SHEIN.COM is a verified fashion brand on Instagram, with 40.3M followers.
SHEIN.COM posts on Instagram as @sheinofficial.
SHEIN.COM has 40,347,705 followers on Instagram (40.3M) as of Apr 6, 2026.
SHEIN.COM's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by SHEIN.COM average 7,868 likes and 138 comments.
SHEIN.COM posts about 3 times per week on average.
SHEIN.COM is registered as a business account on Instagram and is verified.
SHEIN.COM is categorized as a fashion and automotive account in the InstME index, based on the profile's bio and Instagram category across 28,853 posts.
Yes. SHEIN.COM carries the blue verified badge on Instagram.
28,853
138
Avg Views
54,950
Posts / Week
3
Growth Score
0.4 / 100
Engagement
0%
A sponsored post from SHEIN.COM is estimated at $140,000 to $260,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
