We decorate and celebrate well-loved homes. Tag us @serenaandlily.
Serena & Lily runs a verified Home & DIY brand account with 1.3M followers on Instagram. To date Serena & Lily has posted 7,278 times, currently around 15 posts a week. Typical posts draw 596 likes and 5 comments, putting engagement at 0.05%.
Serenaandlily is a Home & DIY account on Instagram with 1.3M followers and 7,278 published posts.
Benchmarked against 110 Home & DIY accounts with over 1M followers, Serenaandlily posts a 0.05% engagement rate that is in the bottom quarter (median: 0.38%).
The comment-to-like ratio works out to one comment per 128 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 15 posts per week, more than one per day.
With 1.3M followers but only 3,893 accounts followed back, Serenaandlily shows the ratio of a well-established account.
Estimated sponsored-post value
$4,500–$8,300
Based on 1.3M followers and a 0.05% engagement rate, a single sponsored post by Serenaandlily is worth an estimated $4,500–$8,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Serenaandlily | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.38% |
| Average likes | 596 | 13,700 |
| Average comments | 5 | 139 |
| Posts per week | 14.77 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Serena & Lily is a verified home & diy brand on Instagram, with 1.3M followers.
Serena & Lily posts on Instagram as @serenaandlily.
Serena & Lily has 1,272,093 followers on Instagram (1.3M) as of Sep 18, 2026.
Serena & Lily's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Serena & Lily average 596 likes and 5 comments.
Serena & Lily posts about 15 times per week on average.
Serena & Lily is registered as a business account on Instagram and is verified.
Serena & Lily is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,278 posts.
Yes. Serena & Lily carries the blue verified badge on Instagram.
Total Posts
7,278
Avg Comments
5
Engagement
0.36%
A sponsored post from Serena & Lily is estimated at $4,500 to $8,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
