Wellness you can trust. Find us on Snapchat and TikTok at @selfmagazine ✨
Followers
821.8K
Following
1.7K
Total Posts
Engagement Rate
0.86%
Avg Likes
6,946
Avg Comments
SELF is a verified Health brand, with 821.8K followers on Instagram. SELF has shared 11,341 posts to date, currently around 11 posts a week. Engagement runs at 0.86%, or about 6,946 likes and 155 comments per post.
Selfmagazine's Instagram presence spans 11,341 posts and 821.8K followers, profiling it as a Health account.
Selfmagazine has an engagement rate of 0.86%, which is above the median of 0.57% for Health accounts with 100K–1M followers, based on 264 accounts in the InstME index.
At one comment per 45 likes, the ratio points to a healthy amount of conversation.
Selfmagazine's recent cadence works out to about 11 posts per week, more than one per day.
Selfmagazine follows only 1,706 accounts while being followed by 821.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,900–$5,300
Based on 821.8K followers and a 0.86% engagement rate, a single sponsored post by Selfmagazine is worth an estimated $2,900–$5,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Selfmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 0.57% |
| Average likes | 6,946 | 1,265 |
| Average comments | 155 | 46 |
| Posts per week | 10.66 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
SELF is a verified health brand on Instagram, with 821.8K followers.
SELF posts on Instagram as @selfmagazine.
SELF has 821,811 followers on Instagram (821.8K) as of Apr 27, 2026.
SELF's engagement rate is 0.86%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by SELF average 6,946 likes and 155 comments.
SELF posts about 11 times per week on average.
SELF is registered as a business account on Instagram and is verified.
SELF is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 11,341 posts.
Yes. SELF carries the blue verified badge on Instagram.
A sponsored post from SELF is estimated at $2,900 to $5,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,341
155
Posts / Week
10.66
Growth Score
17.2 / 100
Follower Ratio
481.7×
Engagement
5.36%
