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2.1M
Following
483
Total Posts
Engagement Rate
20.37%
Avg Likes
434,136
Avg Comments
Whoop runs a verified business account account with 2.1M followers on Instagram. The account has published 2,474 posts, currently around 6 posts a week. Typical posts draw 434,136 likes and 2,557 comments, putting engagement at 20.37%.
As a business account, Whoop reaches 2.1M followers on Instagram across 2,474 published posts.
Whoop averages 434,136 likes and 2,557 comments per post, roughly one interaction for every 5 of its followers.
One comment lands for every 170 likes, which reads as an audience that mostly engages through likes.
Whoop's output runs to about 6 posts per week.
At 100/100 on audience quality, Whoop carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 483 others against 2.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$30,000–$56,000
Based on 2.1M followers and a 20.37% engagement rate, a single sponsored post by Whoop is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Whoop | Cohort median |
|---|---|---|
| Engagement rate | 20.37% | 1.02% |
| Average likes | 434,136 | 25,711 |
| Average comments | 2,557 | 376 |
| Posts per week | 6.45 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Whoop is a verified Instagram brand on Instagram, with 2.1M followers.
Whoop has 2,143,798 followers on Instagram (2.1M) as of Jul 15, 2026.
Whoop's engagement rate is 20.37%, calculated from average likes and comments per post relative to followers.
Posts by Whoop average 434,136 likes and 2,557 comments.
Whoop posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Whoop's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Whoop is registered as a business account on Instagram and is verified.
Yes. Whoop carries the blue verified badge on Instagram.
A sponsored post from Whoop is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,474
2,557
Posts / Week
6.45
Growth Score
100 / 100
Audience Score
100 / 100
Engagement
0.05%
