#wellness on Instagram, hashtag stats & best tags
2,983 creators in the InstME index post about wellness. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #wellness.
#wellness hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,983
Average followers
171,881
Median: 14,146
Average engagement rate
4.34%
Median: 1.11%
Average likes per post
3,700
Median: 136
Average comments per post
85
Median: 14
Average posts per month
8.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #wellness
Top countries
Share of creators with a known country
- United States51.1%
- United Kingdom8.8%
- Indonesia5.3%
- Canada4.8%
- United Arab Emirates4%
- Australia3.5%
- India3.3%
- Nigeria2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.8%
- Indonesian6.4%
- Arabic4.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Health25.7%
- wellness14.3%
- Fitness14.3%
- Beauty8.4%
- Fashion7.5%
- Tech4.5%
- Business3.7%
- Food3.7%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 55% women / 45% men.
Modeled from the health, fitness, beauty creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #wellness
2,983 creators in the InstME index mention Wellness in their profile.
Bio-Hotel Stanglwirt
@stanglwirt
Followers
246.2K
Engagement
0.68%
Well.ca 🌷
@welldotca
Followers
134.2K
Engagement
0.12%
Cj Washam
@fitwithcj
Followers
52.4K
Engagement
2.16%
Arleen Ram
@arishma03
Followers
20.6K
Engagement
0.13%
British Urban Film Festival
@bufilmfest
Followers
18.3K
Engagement
0.37%
Ana Mauro
@anamellomauro
Followers
12.9K
Engagement
4.82%
Anna Pereira
@annapereiraofficial
Followers
11.9K
Engagement
1.03%
Pshyra Hope Sheriff
@lovealwaysshy
Followers
11.7K
Engagement
23.97%
American Wellness Center
@awc_dubai
Followers
10.1K
Engagement
0.07%
Sonia Sunger
@soniasunger
Followers
10.1K
Engagement
2.16%
Kristi Guytons Competition Bikinis
@mrs_guytons_suits
Followers
3.2K
Engagement
2.25%
Travel to Wellness
@traveltowellness
Followers
2.7K
Engagement
0.7%
Tips for using #wellness
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#wellness hashtag FAQ
How many Instagram influencers use #wellness?
2,983 public Instagram creators with 1,000+ followers in the InstME index use wellness in their profile or content category.
What is a good engagement rate for #wellness posts?
The median engagement rate across #wellness creators is 1.11%, and the average is 4.34%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #wellness?
Use 20–30 hashtags per post, mixing broad tags like #wellness with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #wellness creators post from?
The largest share post from United States (51.1%), United Kingdom (8.8%), Indonesia (5.3%), based on the #wellness creators in the index with a known country.
Find creators who already post about Wellness
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.