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Safeway is a verified Food brand, with 83.7K followers on Instagram. Content spans food and parenting. Safeway has shared 2,764 posts to date, currently around 7 posts a week. Engagement runs at 0.09%, or about 70 likes and 8 comments per post.
Tracked in the InstME index, Safeway is a Food account with 83.7K followers and a back catalogue of 2,764 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Safeway's 0.09% engagement rate lands in the bottom quarter (median: 0.75%).
The audience comments once per 9 likes on average, an unusually discussion-heavy audience.
Over recent weeks, Safeway has published about 7 posts per week, more than one per day.
InstME's audience-quality checks score Safeway at 76/100, with an estimated 20% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$290–$540
Based on 83.7K followers and a 0.09% engagement rate, a single sponsored post by Safeway is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Safeway | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.75% |
| Average likes | 70 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 7.11 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Safeway is a verified food brand on Instagram, with 83.7K followers.
Safeway has 83,698 followers on Instagram (83.7K) as of Jul 15, 2026.
Safeway's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Safeway average 70 likes and 8 comments.
Safeway posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 20% of Safeway's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Safeway is registered as a business account on Instagram and is verified.
Safeway is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,764 posts.
Yes. Safeway carries the blue verified badge on Instagram.
Total Posts
2,764
Avg Comments
8
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
246.4K
Engagement
0.13%
A sponsored post from Safeway is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
