💄Highly pigmented at a reasonable price 🐰Cruelty free ✨Tag us to be featured ⭐️Download our app @rubymayapp ⇢ #RubyMayCosmetics Founder @nikimarieg
Followers
120.4K
Following
1.5K
Total Posts
Engagement Rate
0.03%
Avg Likes
35
Avg Comments
Ruby May Cosmetics is a Beauty brand. The account has built 120.4K followers on Instagram. Content spans beauty and business. To date Ruby May Cosmetics has posted 3,354 times, currently less than one post a week. Typical posts draw 35 likes and 3 comments, putting engagement at 0.03%.
Rubymaycosmetics is a Beauty account on Instagram with 120.4K followers and 3,354 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Rubymaycosmetics posts a 0.03% engagement rate that is in the bottom quarter (median: 0.47%).
Followers weigh in with a comment about every 11 likes, an unusually discussion-heavy audience.
Video content from Rubymaycosmetics draws about 32.7 views.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$420–$780
Based on 120.4K followers and a 0.03% engagement rate, a single sponsored post by Rubymaycosmetics is worth an estimated $420–$780. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Rubymaycosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.47% |
| Average likes | 35 | 1,059 |
| Average comments | 3 | 46 |
| Posts per week | 0.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Ruby May Cosmetics is a beauty brand on Instagram, with 120.4K followers.
Ruby May Cosmetics posts on Instagram as @rubymaycosmetics.
Ruby May Cosmetics has 120,374 followers on Instagram (120.4K) as of Apr 23, 2026.
Ruby May Cosmetics's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Ruby May Cosmetics average 35 likes and 3 comments.
Ruby May Cosmetics posts less than once a week on average.
Ruby May Cosmetics is registered as a business account on Instagram.
Ruby May Cosmetics is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 3,354 posts.
3,354
3
Avg Views
33
Posts / Week
0.2
Growth Score
0.6 / 100
353.3K
Engagement
0.37%
A sponsored post from Ruby May Cosmetics is estimated at $420 to $780. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
