Luxury beauty, founded by since 1999 Stockists
Followers
258.4K
Following
1.2K
Total Posts
Engagement Rate
0.01%
Avg Likes
15
Avg Comments
Rodial runs a verified Beauty brand account based in United Kingdom with 258.4K followers on Instagram. The account posts mainly around beauty and automotive topics. The account has published 3,248 posts, currently around 1 post a week. Typical posts draw 15 likes and 15 comments, putting engagement at 0.01%.
The Beauty account Rodialbeauty has posted 3,248 times on Instagram and drawn 258.4K followers.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Rodialbeauty's 0.01% engagement rate comes in in the bottom quarter (median: 0.47%).
Lately Rodialbeauty has been publishing about one post per week.
The account follows just 1,237 others against 258.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$900–$1,700
Based on 258.4K followers and a 0.01% engagement rate, a single sponsored post by Rodialbeauty is worth an estimated $900–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Rodialbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.47% |
| Average likes | 15 | 1,059 |
| Average comments | 15 | 46 |
| Posts per week | 1.49 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rodialbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.24% |
| Average likes | 15 | 617 |
| Average comments | 15 | 33 |
| Posts per week | 1.49 | 1.22 |
Median values from 55 Beauty accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rodial is a verified beauty brand based in United Kingdom on Instagram, with 258.4K followers.
Rodial posts on Instagram as @rodialbeauty.
Rodial has 258,416 followers on Instagram (258.4K) as of Jul 15, 2026.
Rodial's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Rodial average 15 likes and 15 comments.
Rodial posts about 1 time per week on average.
Rodial is registered as a business account on Instagram and is verified.
Rodial is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 3,248 posts.
Rodial's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,248
15
Posts / Week
1.49
Growth Score
0.2 / 100
Follower Ratio
208.9×
Engagement
0.46%
Yes. Rodial carries the blue verified badge on Instagram.
A sponsored post from Rodial is estimated at $900 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
