@reserve_home
Explore Entertainment CreatorsAlways adding charm to our Brooklyn apt, cozy moments at home, and life in NYC ◡̈ tiktok & yt:
Followers
1.1M
Following
1.6K
Total Posts
Engagement Rate
1.07%
Avg Likes
11,706
Avg Comments
Mallory Fletchall | Reserve Home is a verified Home & DIY creator, with 1.1M followers on Instagram. Content spans home & diy and lifestyle. Mallory Fletchall | Reserve Home has shared 1,610 posts to date, currently less than one post a week. Engagement runs at 1.07%, or about 11,706 likes and 288 comments per post.
Tracked in the InstME index, Reserve_home is a Home & DIY account with 1.1M followers and a back catalogue of 1,610 posts.
Reserve_home records a 1.07% engagement rate, above the median of 0.38% for the 110 Home & DIY accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Video posts from Reserve_home average 106.7K views.
Reserve_home currently publishes less than one post per week.
Reserve_home keeps its following list short (1,551) relative to 1.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,200–$7,800
Based on 1.1M followers and a 1.07% engagement rate, a single sponsored post by Reserve_home is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Reserve_home | Cohort median |
|---|---|---|
| Engagement rate | 1.07% | 0.38% |
| Average likes | 11,706 | 13,700 |
| Average comments | 288 | 139 |
| Posts per week | 0.48 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Mallory Fletchall | Reserve Home is a verified home & diy creator on Instagram, with 1.1M followers.
Mallory Fletchall | Reserve Home posts on Instagram as @reserve_home.
Mallory Fletchall | Reserve Home has 1,115,908 followers on Instagram (1.1M) as of Apr 6, 2026.
Mallory Fletchall | Reserve Home's engagement rate is 1.07%, calculated from average likes and comments per post relative to followers. That is above the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Mallory Fletchall | Reserve Home average 11,706 likes and 288 comments.
Mallory Fletchall | Reserve Home posts less than once a week on average.
Mallory Fletchall | Reserve Home is registered as a creator account on Instagram and is verified.
Mallory Fletchall | Reserve Home is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,610 posts.
1,610
288
Avg Views
106,713
Posts / Week
0.48
Growth Score
21.4 / 100
Engagement
1.66%
Yes. Mallory Fletchall | Reserve Home carries the blue verified badge on Instagram.
A sponsored post from Mallory Fletchall | Reserve Home is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
