Question Beauty is a verified Beauty brand based in New Zealand, with 540.5K followers on Instagram. To date Question Beauty has posted 2,281 times, currently around 1 post a week. Engagement runs at 0.15%, or about 797 likes and 11 comments per post.
On Instagram, Questionbeauty runs a Beauty account that has published 2,281 posts and gathered 540.5K followers.
For Beauty accounts with 100K–1M followers, Questionbeauty's 0.15% engagement rate is below the median of 0.47%, a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 70 to one, indicating an audience that mostly engages through likes.
On average, Questionbeauty's video content earns 16.8K views.
In recent weeks Questionbeauty has kept to about one post per week.
Questionbeauty follows only 850 accounts while being followed by 540.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,900–$3,500
Based on 540.5K followers and a 0.15% engagement rate, a single sponsored post by Questionbeauty is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Questionbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.47% |
| Average likes | 797 | 1,059 |
| Average comments | 11 | 46 |
| Posts per week | 1.05 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Question Beauty is a verified beauty brand based in New Zealand on Instagram, with 540.5K followers.
Question Beauty posts on Instagram as @questionbeauty.
Question Beauty has 540,531 followers on Instagram (540.5K) as of Sep 29, 2026.
Question Beauty's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Question Beauty average 797 likes and 11 comments.
Question Beauty posts about 1 time per week on average.
Question Beauty is registered as a business account on Instagram and is verified.
Question Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,281 posts.
Question Beauty's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,281
Avg Comments
11
Engagement
0%
Yes. Question Beauty carries the blue verified badge on Instagram.
A sponsored post from Question Beauty is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
