The bright spot on the internet for all things beauty ✧ @popsugar Tap our 🔗 in bio below for more ✨
Followers
1.9M
Following
1.9K
Total Posts
Engagement Rate
0.05%
Avg Likes
829
Avg Comments
Popsugar Beauty runs a verified Beauty brand account with 1.9M followers on Instagram. The account has published 11,456 posts, currently around 1 post a week. Typical posts draw 829 likes and 13 comments, putting engagement at 0.05%.
Popsugarbeauty is a Beauty account whose 11,456 posts have grown a following of 1.9M on Instagram.
Benchmarked against 361 Beauty accounts with over 1M followers, Popsugarbeauty posts a 0.05% engagement rate that is in the bottom quarter (median: 0.32%).
One comment lands for every 62 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
Popsugarbeauty's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 1.9M followers but only 1,905 accounts followed back, Popsugarbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$6,500–$12,000
Based on 1.9M followers and a 0.05% engagement rate, a single sponsored post by Popsugarbeauty is worth an estimated $6,500–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Popsugarbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.32% |
| Average likes | 829 | 6,917 |
| Average comments | 13 | 196 |
| Posts per week | 1.11 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Popsugar Beauty is a verified beauty brand on Instagram, with 1.9M followers.
Popsugar Beauty posts on Instagram as @popsugarbeauty.
Popsugar Beauty has 1,866,987 followers on Instagram (1.9M) as of Apr 27, 2026.
Popsugar Beauty's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Popsugar Beauty average 829 likes and 13 comments.
Popsugar Beauty posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Popsugar Beauty's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Popsugar Beauty is registered as a business account on Instagram and is verified.
Popsugar Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 11,456 posts.
11,456
13
Posts / Week
1.11
Growth Score
1 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.03%
Yes. Popsugar Beauty carries the blue verified badge on Instagram.
A sponsored post from Popsugar Beauty is estimated at $6,500 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
