The bright spot on the internet ✧ @popsugarbeauty ✧
Followers
2.2M
Following
1.1K
Total Posts
Engagement Rate
0.35%
Avg Likes
7,700
Avg Comments
Popsugar is a verified business account on Instagram, tracked in the InstME index with 2.2M followers. To date Popsugar has posted 19,173 times, currently around 6 posts a week. Typical posts draw 7,700 likes and 62 comments, putting engagement at 0.35%.
Popsugar has built an audience of 2.2M followers on Instagram over 19,173 posts as a business account.
Across recent posts, Popsugar picks up 7,700 likes and 62 comments on average, one interaction per 282 followers.
Followers weigh in with a comment about every 124 likes, an audience that mostly engages through likes.
Posting frequency for Popsugar sits at about 6 posts per week.
The account follows just 1,131 others against 2.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,700–$14,000
Based on 2.2M followers and a 0.35% engagement rate, a single sponsored post by Popsugar is worth an estimated $7,700–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Popsugar | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.02% |
| Average likes | 7,700 | 25,711 |
| Average comments | 62 | 376 |
| Posts per week | 6.24 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Popsugar is a verified Instagram brand on Instagram, with 2.2M followers.
Popsugar has 2,191,942 followers on Instagram (2.2M) as of Jul 15, 2026.
Popsugar's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by Popsugar average 7,700 likes and 62 comments.
Popsugar posts about 6 times per week on average.
Popsugar is registered as a business account on Instagram and is verified.
Yes. Popsugar carries the blue verified badge on Instagram.
A sponsored post from Popsugar is estimated at $7,700 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
19,173
62
Posts / Week
6.24
Growth Score
7 / 100
Follower Ratio
1938.1×
Engagement
0.23%
