Cursos, Workshops, Collabs 📲 66 81 25 08 81 Mua & owner @perlavarelastudio 📍| Los Mochis, Sin. MX 🇲🇽
On Instagram, Perla Varela Makeup is a verified Beauty creator based in Mexico with an audience of 245.5K. Its posts sit across beauty and music. To date Perla Varela Makeup has posted 4,004 times, currently around 1 post a week. Engagement runs at 0.65%, or about 1,554 likes and 42 comments per post.
Perlavarelamakeup's Instagram presence spans 4,004 posts and 245.5K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Perlavarelamakeup's 0.65% engagement rate is above the median of 0.47%, a read from 1,553 accounts in the InstME index.
For roughly every 37 likes there is one comment, a healthy amount of conversation.
Perlavarelamakeup currently publishes about one post per week.
InstME estimates 0% of Perlavarelamakeup's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$860–$1,600
Based on 245.5K followers and a 0.65% engagement rate, a single sponsored post by Perlavarelamakeup is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Perlavarelamakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.47% |
| Average likes | 1,554 | 1,059 |
| Average comments | 42 | 46 |
| Posts per week | 1.06 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Perlavarelamakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.48% |
| Average likes | 1,554 | 3,597 |
| Average comments | 42 | 73 |
| Posts per week | 1.06 | 0.77 |
Median values from 327 accounts in Mexico with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Perla Varela Makeup is a verified beauty creator based in Mexico on Instagram, with 245.5K followers.
Perla Varela Makeup posts on Instagram as @perlavarelamakeup.
Perla Varela Makeup has 245,494 followers on Instagram (245.5K) as of Sep 7, 2026.
Perla Varela Makeup's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Perla Varela Makeup average 1,554 likes and 42 comments.
Perla Varela Makeup posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Perla Varela Makeup's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Perla Varela Makeup is registered as a creator account on Instagram and is verified.
Avg Comments
42
Predominantly women · mostly 18–34
Typical for Beauty creators in Mexico, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
Engagement
0.11%
Perla Varela Makeup is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 4,004 posts.
Perla Varela Makeup's profile places the account in Mexico. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Perla Varela Makeup carries the blue verified badge on Instagram.
A sponsored post from Perla Varela Makeup is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
