PEOPLE BRANDS AND THINGS is a verified Business brand. The account has built 165.2K followers on Instagram. Its posts sit across business and lifestyle. The account has published 5,144 posts, currently around 8 posts a week. Engagement runs at 0.4%, or about 646 likes and 22 comments per post.
Counting 165.2K followers and 5,144 posts, Peoplebrandsandthings sits in the InstME index as a Business account.
Compared with 1,742 other Business accounts with 100K–1M followers in the InstME index, Peoplebrandsandthings's 0.4% engagement rate is below the median of 1.25%.
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Peoplebrandsandthings's output runs to about 8 posts per week, more than one per day.
With 165.2K followers but only 1,175 accounts followed back, Peoplebrandsandthings shows the ratio of a well-established account.
Estimated sponsored-post value
$580–$1,100
Based on 165.2K followers and a 0.4% engagement rate, a single sponsored post by Peoplebrandsandthings is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Peoplebrandsandthings | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.25% |
| Average likes | 646 | 2,990 |
| Average comments | 22 | 92 |
| Posts per week | 7.83 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
PEOPLE BRANDS AND THINGS is a verified business brand on Instagram, with 165.2K followers.
PEOPLE BRANDS AND THINGS posts on Instagram as @peoplebrandsandthings.
PEOPLE BRANDS AND THINGS has 165,164 followers on Instagram (165.2K) as of Sep 30, 2026.
PEOPLE BRANDS AND THINGS's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by PEOPLE BRANDS AND THINGS average 646 likes and 22 comments.
PEOPLE BRANDS AND THINGS posts about 8 times per week on average.
PEOPLE BRANDS AND THINGS is registered as a business account on Instagram and is verified.
PEOPLE BRANDS AND THINGS is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5,144 posts.
Total Posts
5,144
Avg Comments
22
Engagement
0.66%
Yes. PEOPLE BRANDS AND THINGS carries the blue verified badge on Instagram.
A sponsored post from PEOPLE BRANDS AND THINGS is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
