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550.6K
Following
767
Total Posts
Engagement Rate
0.12%
Avg Likes
629
Avg Comments
On Instagram, Ad Age is a verified business account with an audience of 550.6K. Ad Age has shared 1,431 posts to date, currently around 5 posts a week. Engagement runs at 0.12%, or about 629 likes and 13 comments per post.
Adage's Instagram presence spans 1,431 posts and 550.6K followers, profiling it as a business account.
A typical post by Adage collects about 629 likes and 13 comments, roughly one interaction for every 858 followers.
Followers leave about one comment for every 49 likes, a healthy amount of conversation.
Adage keeps a posting cadence of about 5 posts per week.
Adage follows only 767 accounts while being followed by 550.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,900–$3,600
Based on 550.6K followers and a 0.12% engagement rate, a single sponsored post by Adage is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Adage | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.25% |
| Average likes | 629 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 4.7 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ad Age is a verified Instagram brand on Instagram, with 550.6K followers.
Ad Age posts on Instagram as @adage.
Ad Age has 550,634 followers on Instagram (550.6K) as of Jul 15, 2026.
Ad Age's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Ad Age average 629 likes and 13 comments.
Ad Age posts about 5 times per week on average.
Ad Age is registered as a business account on Instagram and is verified.
Yes. Ad Age carries the blue verified badge on Instagram.
A sponsored post from Ad Age is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,431
13
Posts / Week
4.7
Growth Score
2.4 / 100
Follower Ratio
717.9×
Engagement
0.02%