Agenda-setting intelligence, analysis and advice for the global fashion industry. Beauty & wellness: @businessofbeauty
Followers
3.2M
Following
842
Total Posts
Engagement Rate
0.07%
Avg Likes
2,158
Avg Comments
The Business of Fashion runs a verified Fashion brand account with 3.2M followers on Instagram. The account posts mainly around fashion and beauty topics. The Business of Fashion has shared 12,312 posts to date, currently around 15 posts a week. Engagement runs at 0.07%, or about 2,158 likes and 41 comments per post.
Bof is a Fashion account whose 12,312 posts have grown a following of 3.2M on Instagram.
Compared with 424 other Fashion accounts with over 1M followers in the InstME index, Bof's 0.07% engagement rate is in the bottom quarter (median: 0.52%).
Roughly one in 53 likes comes with a comment, a healthy amount of conversation.
Lately Bof has been publishing about 15 posts per week, more than one per day.
With 3.2M followers but only 842 accounts followed back, Bof shows the ratio of a well-established account.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.2M followers and a 0.07% engagement rate, a single sponsored post by Bof is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Bof | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.52% |
| Average likes | 2,158 | 9,959 |
| Average comments | 41 | 187 |
| Posts per week | 14.63 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
The Business of Fashion is a verified fashion brand on Instagram, with 3.2M followers.
The Business of Fashion posts on Instagram as @bof.
The Business of Fashion has 3,164,310 followers on Instagram (3.2M) as of Jul 15, 2026.
The Business of Fashion's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by The Business of Fashion average 2,158 likes and 41 comments.
The Business of Fashion posts about 15 times per week on average.
The Business of Fashion is registered as a business account on Instagram and is verified.
The Business of Fashion is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 12,312 posts.
12,312
41
Posts / Week
14.63
Growth Score
1.4 / 100
Follower Ratio
3758.1×
Engagement
0%
Yes. The Business of Fashion carries the blue verified badge on Instagram.
A sponsored post from The Business of Fashion is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
