From @bof — agenda-setting intelligence, analysis and advice for the global beauty and wellness industries.
Followers
187.1K
Following
41
Total Posts
Engagement Rate
0.72%
Avg Likes
1,302
Avg Comments
The Business of Beauty is a verified Beauty brand. The account has built 187.1K followers on Instagram. The account posts mainly around beauty and business topics. The account has published 1,164 posts, currently around 8 posts a week. Engagement runs at 0.72%, or about 1,302 likes and 40 comments per post.
Businessofbeauty is a Beauty account on Instagram with 187.1K followers and 1,164 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Businessofbeauty posts a 0.72% engagement rate that is above the median of 0.47%.
Comments arrive at about one per 32 likes, a sign of a healthy amount of conversation.
Businessofbeauty maintains a rhythm of about 8 posts per week, more than one per day.
With 187.1K followers but only 41 accounts followed back, Businessofbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$650–$1,200
Based on 187.1K followers and a 0.72% engagement rate, a single sponsored post by Businessofbeauty is worth an estimated $650–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Businessofbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.47% |
| Average likes | 1,302 | 1,059 |
| Average comments | 40 | 46 |
| Posts per week | 8.4 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
The Business of Beauty is a verified beauty brand on Instagram, with 187.1K followers.
The Business of Beauty posts on Instagram as @businessofbeauty.
The Business of Beauty has 187,092 followers on Instagram (187.1K) as of Apr 28, 2026.
The Business of Beauty's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by The Business of Beauty average 1,302 likes and 40 comments.
The Business of Beauty posts about 8 times per week on average.
The Business of Beauty is registered as a business account on Instagram and is verified.
The Business of Beauty is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 1,164 posts.
1,164
40
Posts / Week
8.4
Growth Score
14.4 / 100
Follower Ratio
4563.2×
Engagement
0.17%
Yes. The Business of Beauty carries the blue verified badge on Instagram.
A sponsored post from The Business of Beauty is estimated at $650 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
