From @bof — agenda-setting intelligence, analysis and advice for the global beauty and wellness industries.
The Business of Beauty is a verified Beauty brand. The account has built 209.1K followers on Instagram. The account posts mainly around beauty and business topics. The account has published 1,321 posts, currently around 6 posts a week. Engagement runs at 0.65%, or about 1,341 likes and 18 comments per post.
Businessofbeauty is a Beauty account on Instagram with 209.1K followers and 1,321 published posts.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Businessofbeauty posts a 0.65% engagement rate that is above the median of 0.47%.
Comments arrive at about one per 75 likes, a sign of an audience that mostly engages through likes.
Businessofbeauty maintains a rhythm of about 6 posts per week.
With 209.1K followers but only 42 accounts followed back, Businessofbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$730–$1,400
Based on 209.1K followers and a 0.65% engagement rate, a single sponsored post by Businessofbeauty is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Businessofbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.47% |
| Average likes | 1,341 | 1,059 |
| Average comments | 18 | 46 |
| Posts per week | 6 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
The Business of Beauty is a verified beauty brand on Instagram, with 209.1K followers.
The Business of Beauty posts on Instagram as @businessofbeauty.
The Business of Beauty has 209,054 followers on Instagram (209.1K) as of Sep 18, 2026.
The Business of Beauty's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by The Business of Beauty average 1,341 likes and 18 comments.
The Business of Beauty posts about 6 times per week on average.
The Business of Beauty is registered as a business account on Instagram and is verified.
The Business of Beauty is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 1,321 posts.
Total Posts
1,321
Avg Comments
18
Engagement
1.03%
Yes. The Business of Beauty carries the blue verified badge on Instagram.
A sponsored post from The Business of Beauty is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
