The Best in Beauty From Those Who Know Best Online & IRL violetgrey.com #violetcodeapproved
On Instagram, VIOLET GREY is a verified Beauty brand with an audience of 616K. To date VIOLET GREY has posted 776 times, currently around 4 posts a week. Engagement runs at 0.06%, or about 350 likes and 31 comments per post.
On Instagram, Violetgrey runs a Beauty account that has published 776 posts and gathered 616K followers.
For Beauty accounts with 100K–1M followers, Violetgrey's 0.06% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Violetgrey's recent cadence works out to about 4 posts per week.
Violetgrey follows only 1,300 accounts while being followed by 616K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,000
Based on 616K followers and a 0.06% engagement rate, a single sponsored post by Violetgrey is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Violetgrey | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 350 | 1,059 |
| Average comments | 31 | 46 |
| Posts per week | 4.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
VIOLET GREY is a verified beauty brand on Instagram, with 616K followers.
VIOLET GREY posts on Instagram as @violetgrey.
VIOLET GREY has 615,999 followers on Instagram (616K) as of Jul 15, 2026.
VIOLET GREY's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by VIOLET GREY average 350 likes and 31 comments.
VIOLET GREY posts about 4 times per week on average.
VIOLET GREY is registered as a business account on Instagram and is verified.
VIOLET GREY is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 776 posts.
Yes. VIOLET GREY carries the blue verified badge on Instagram.
Total Posts
776
Avg Comments
31
Engagement
3.31%
A sponsored post from VIOLET GREY is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
