The Best in Beauty From Those Who Know Best Online & IRL violetgrey.com #violetcodeapproved
Followers
616K
Following
1.3K
Total Posts
Engagement Rate
0.06%
Avg Likes
350
Avg Comments
On Instagram, VIOLET GREY is a verified Beauty brand with an audience of 616K. To date VIOLET GREY has posted 776 times, currently around 4 posts a week. Engagement runs at 0.06%, or about 350 likes and 31 comments per post.
On Instagram, Violetgrey runs a Beauty account that has published 776 posts and gathered 616K followers.
For Beauty accounts with 100K–1M followers, Violetgrey's 0.06% engagement rate is in the bottom quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Violetgrey's recent cadence works out to about 4 posts per week.
Violetgrey follows only 1,300 accounts while being followed by 616K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,000
Based on 616K followers and a 0.06% engagement rate, a single sponsored post by Violetgrey is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Violetgrey | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.47% |
| Average likes | 350 | 1,059 |
| Average comments | 31 | 46 |
| Posts per week | 4.2 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
VIOLET GREY is a verified beauty brand on Instagram, with 616K followers.
VIOLET GREY posts on Instagram as @violetgrey.
VIOLET GREY has 615,999 followers on Instagram (616K) as of Jul 15, 2026.
VIOLET GREY's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by VIOLET GREY average 350 likes and 31 comments.
VIOLET GREY posts about 4 times per week on average.
VIOLET GREY is registered as a business account on Instagram and is verified.
VIOLET GREY is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 776 posts.
Yes. VIOLET GREY carries the blue verified badge on Instagram.
776
31
Posts / Week
4.2
Growth Score
1.2 / 100
Follower Ratio
473.8×
Engagement
0.73%
A sponsored post from VIOLET GREY is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
