Followers
8M
Following
684
Total Posts
Engagement Rate
0.13%
Avg Likes
10,643
Avg Comments
Reaching 8M followers on Instagram, Olivia Palermo is a verified Fashion brand. The account has published 2,272 posts, currently around 4 posts a week. Engagement runs at 0.13%, or about 10,643 likes and 97 comments per post.
Tracked in the InstME index, Oliviapalermo is a Fashion account with 8M followers and a back catalogue of 2,272 posts.
Oliviapalermo records a 0.13% engagement rate, below the median of 0.52% for the 424 Fashion accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 110 to one, indicating an audience that mostly engages through likes.
Video posts from Oliviapalermo average 30.6K views.
In recent weeks Oliviapalermo has kept to about 4 posts per week.
Oliviapalermo scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Oliviapalermo keeps its following list short (684) relative to 8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$28,000–$52,000
Based on 8M followers and a 0.13% engagement rate, a single sponsored post by Oliviapalermo is worth an estimated $28,000–$52,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Oliviapalermo | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.52% |
| Average likes | 10,643 | 9,959 |
| Average comments | 97 | 187 |
| Posts per week | 3.6 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Olivia Palermo is a verified fashion brand on Instagram, with 8M followers.
Olivia Palermo posts on Instagram as @oliviapalermo.
Olivia Palermo has 8,000,000 followers on Instagram (8M) as of Apr 8, 2026.
Olivia Palermo's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Olivia Palermo average 10,643 likes and 97 comments.
Olivia Palermo posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Olivia Palermo's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Olivia Palermo is registered as a business account on Instagram and is verified.
Olivia Palermo is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 2,272 posts.
2,272
97
Avg Views
30,567
Posts / Week
3.6
Growth Score
2.6 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0%
Yes. Olivia Palermo carries the blue verified badge on Instagram.
A sponsored post from Olivia Palermo is estimated at $28,000 to $52,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
