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Outreach This Creator For FreeFollowers
7.9K
Following
2.2K
Total Posts
Engagement Rate
0.31%
Avg Likes
23
Avg Comments
PAPER NOT FOIL runs a Beauty brand account based in New Zealand with 7.9K followers on Instagram. Its posts sit across beauty and tech. The account has published 2,015 posts, currently less than one post a week. Posts average 23 likes and 2 comments, an engagement rate of 0.31%.
Papernotfoil is a Beauty account whose 2,015 posts have grown a following of 7.9K on Instagram.
Benchmarked against 4,078 Beauty accounts with 1K–10K followers, Papernotfoil posts a 0.31% engagement rate that is in the bottom quarter (median: 3.02%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$28–$52
Based on 7.9K followers and a 0.31% engagement rate, a single sponsored post by Papernotfoil is worth an estimated $28–$52. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Papernotfoil | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 3.02% |
| Average likes | 23 | 79 |
| Average comments | 2 | 9 |
| Posts per week | 0.19 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Papernotfoil | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 3.66% |
| Average likes | 23 | 122 |
| Average comments | 2 | 9 |
| Posts per week | 0.19 | 0.45 |
Median values from 161 accounts in New Zealand with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
PAPER NOT FOIL is a beauty brand based in New Zealand on Instagram, with 7.9K followers.
PAPER NOT FOIL posts on Instagram as @papernotfoil.
PAPER NOT FOIL has 7,925 followers on Instagram (7.9K) as of Jul 14, 2026.
PAPER NOT FOIL's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by PAPER NOT FOIL average 23 likes and 2 comments.
PAPER NOT FOIL posts less than once a week on average.
PAPER NOT FOIL is registered as a business account on Instagram.
PAPER NOT FOIL is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,015 posts.
PAPER NOT FOIL's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,015
2
Posts / Week
0.19
Growth Score
6.2 / 100
Follower Ratio
3.6×
Engagement
0.59%
A sponsored post from PAPER NOT FOIL is estimated at $28 to $52. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
