@
Brand
New Zealand owned Make-up brand Low maintenance Beauty for everyday Stockists: @vivohairnz @thesoftsuite_ @sotf_nz
shadey.co.nzAudience
Browse top profilesFollowers
6.1K
Following
492
Total Posts
Engagement & Performance
Engagement Rate
0.59%
Avg Likes
29
Avg Comments
What the numbers say about @shadeyco_
@shadeyco_ has built an audience of 6.1K followers on Instagram over 471 posts as a Beauty account.
Compared with 1,999 other Beauty accounts with 1K–10K followers in the InstME index, @shadeyco_'s 0.59% engagement rate is in the bottom quarter (median: 2.87%).
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 4 posts per week.
@shadeyco_ vs similar accounts
| Metric | @shadeyco_ | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 2.87% |
| Average likes | 29 | 78 |
| Average comments | 7 | 9 |
| Posts per week | 3.85 | 0.28 |
Median values from 1,999 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 11, 2026.
Unlock more stats about this user
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
Upgrade to ProSimilar Profiles
Explore Similar Segments
Data last updated: Jul 10, 2026
How @shadeyco_'s engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @shadeyco_: (29 avg likes + 7 avg comments) ÷ 6,144 followers × 100 ≈ 0.59%.
Frequently asked questions about @shadeyco_
How many followers does @shadeyco_ have?
@shadeyco_ has 6,144 followers on Instagram (6.1K) as of Jul 10, 2026.
What is @shadeyco_'s engagement rate?
@shadeyco_'s engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.87%) for Beauty accounts with 1K–10K followers in the InstME index.
How many likes does @shadeyco_ average per post?
Posts by @shadeyco_ average 29 likes and 7 comments.
How often does @shadeyco_ post on Instagram?
@shadeyco_ posts about 4 times per week on average.
Is @shadeyco_ a business or creator account?
@shadeyco_ is registered as a creator account on Instagram and is verified.
