The original curl experts since 1984 Pronounced /Wee•dahd/ Shop Now or Visit the Salon ⤵️
Followers
155.2K
Following
1.4K
Total Posts
Engagement Rate
0.05%
Avg Likes
68
Avg Comments
Reaching 155.2K followers on Instagram, Ouidad is a verified Beauty brand based in United States. The account posts mainly around beauty and parenting topics. Ouidad has shared 2,847 posts to date, currently around 4 posts a week. Engagement runs at 0.05%, or about 68 likes and 3 comments per post.
Ouidad shows up in the InstME index as a Beauty account, 155.2K followers, 2,847 posts.
Ouidad has an engagement rate of 0.05%, which is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
For roughly every 25 likes there is one comment, a healthy amount of conversation.
Ouidad's recent cadence works out to about 4 posts per week.
Ouidad follows only 1,420 accounts while being followed by 155.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$540–$1,000
Based on 155.2K followers and a 0.05% engagement rate, a single sponsored post by Ouidad is worth an estimated $540–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Ouidad | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.47% |
| Average likes | 68 | 1,059 |
| Average comments | 3 | 46 |
| Posts per week | 4.02 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ouidad | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.44% |
| Average likes | 68 | 978 |
| Average comments | 3 | 55 |
| Posts per week | 4.02 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Ouidad is a verified beauty brand based in United States on Instagram, with 155.2K followers.
Ouidad has 155,239 followers on Instagram (155.2K) as of Jul 11, 2026.
Ouidad's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Ouidad average 68 likes and 3 comments.
Ouidad posts about 4 times per week on average.
Ouidad is registered as a business account on Instagram and is verified.
Ouidad is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,847 posts.
Ouidad's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ouidad carries the blue verified badge on Instagram.
2,847
3
Posts / Week
4.02
Growth Score
1 / 100
Follower Ratio
109.3×
Engagement
0.47%
A sponsored post from Ouidad is estimated at $540 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
