C'mon, Live a Little. Tennessee's first legal moonshine. For those 21+ only. Ole Smoky Distillery, LLC Gatlinburg, TN Shine Responsibly ®
Followers
168.3K
Following
600
Total Posts
Engagement Rate
0.13%
Avg Likes
218
Avg Comments
Ole Smoky Distillery runs a verified Food brand account with 168.3K followers on Instagram. The account has published 2,991 posts, currently around 1 post a week. Posts average 218 likes and 5 comments, an engagement rate of 0.13%.
Olesmoky is a Food account whose 2,991 posts have grown a following of 168.3K on Instagram.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Olesmoky posts a 0.13% engagement rate that is in the bottom quarter (median: 0.74%).
One comment lands for every 47 likes, which reads as a healthy amount of conversation.
Video content from Olesmoky draws about 13.8K views.
Recent posting activity averages about one post per week.
With 168.3K followers but only 600 accounts followed back, Olesmoky shows the ratio of a well-established account.
Estimated sponsored-post value
$590–$1,100
Based on 168.3K followers and a 0.13% engagement rate, a single sponsored post by Olesmoky is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Olesmoky | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.74% |
| Average likes | 218 | 1,665 |
| Average comments | 5 | 54 |
| Posts per week | 1.22 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Ole Smoky Distillery is a verified food brand on Instagram, with 168.3K followers.
Ole Smoky Distillery posts on Instagram as @olesmoky.
Ole Smoky Distillery has 168,306 followers on Instagram (168.3K) as of Jul 13, 2026.
Ole Smoky Distillery's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Ole Smoky Distillery average 218 likes and 5 comments.
Ole Smoky Distillery posts about 1 time per week on average.
Ole Smoky Distillery is registered as a business account on Instagram and is verified.
Ole Smoky Distillery is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,991 posts.
2,991
5
Avg Views
13,828
Posts / Week
1.22
Growth Score
2.6 / 100
Engagement
0.07%
LickYourPhone Media 😋💦 Restaurant Marketing Agency
@lickyourphone
Followers
489.8K
Engagement
0.24%
Yes. Ole Smoky Distillery carries the blue verified badge on Instagram.
A sponsored post from Ole Smoky Distillery is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
