On Instagram, BYREDO is a verified Beauty brand with an audience of 922.8K. BYREDO has shared 1,857 posts to date, currently around 4 posts a week. Typical posts draw 5,672 likes and 81 comments, putting engagement at 0.62%.
On Instagram, Officialbyredo runs a Beauty account that has published 1,857 posts and gathered 922.8K followers.
For Beauty accounts with 100K–1M followers, Officialbyredo's 0.62% engagement rate is above the median of 0.47%, a read from 1,553 accounts in the InstME index.
At one comment per 70 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Officialbyredo has published about 4 posts per week.
InstME estimates 0% of Officialbyredo's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Officialbyredo follows only 1 accounts while being followed by 922.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,200–$6,000
Based on 922.8K followers and a 0.62% engagement rate, a single sponsored post by Officialbyredo is worth an estimated $3,200–$6,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Officialbyredo | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.47% |
| Average likes | 5,672 | 1,059 |
| Average comments | 81 | 46 |
| Posts per week | 3.85 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
BYREDO is a verified beauty brand on Instagram, with 922.8K followers.
BYREDO posts on Instagram as @officialbyredo.
BYREDO has 922,793 followers on Instagram (922.8K) as of Sep 19, 2026.
BYREDO's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by BYREDO average 5,672 likes and 81 comments.
BYREDO posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of BYREDO's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BYREDO is registered as a business account on Instagram and is verified.
Total Posts
1,857
Avg Comments
81
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
2.38%
BYREDO is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,857 posts.
Yes. BYREDO carries the blue verified badge on Instagram.
A sponsored post from BYREDO is estimated at $3,200 to $6,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
