Healthy hair starts here
Outreach This Creator For FreeFollowers
2.5M
Following
5.4K
Total Posts
Engagement Rate
0.07%
Avg Likes
1,324
Avg Comments
Olaplex is a verified Beauty brand. The account has built 2.5M followers on Instagram. The account posts mainly around beauty and tech topics. To date Olaplex has posted 519 times, currently around 6 posts a week. Typical posts draw 1,324 likes and 462 comments, putting engagement at 0.07%.
As a Beauty account, Olaplex reaches 2.5M followers on Instagram across 519 published posts.
Among 361 Beauty accounts with over 1M followers in the InstME index, Olaplex's 0.07% engagement rate comes in below the median of 0.32%.
Roughly one in 3 likes comes with a comment, an unusually discussion-heavy audience.
Lately Olaplex has been publishing about 6 posts per week.
At 88/100 on audience quality, Olaplex carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 5,382 others against 2.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,800–$16,000
Based on 2.5M followers and a 0.07% engagement rate, a single sponsored post by Olaplex is worth an estimated $8,800–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Olaplex | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.32% |
| Average likes | 1,324 | 6,917 |
| Average comments | 462 | 196 |
| Posts per week | 6.32 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Olaplex is a verified beauty brand on Instagram, with 2.5M followers.
Olaplex has 2,518,673 followers on Instagram (2.5M) as of Jul 15, 2026.
Olaplex's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Olaplex average 1,324 likes and 462 comments.
Olaplex posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of Olaplex's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Olaplex is registered as a business account on Instagram and is verified.
Olaplex is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 519 posts.
Yes. Olaplex carries the blue verified badge on Instagram.
519
462
Posts / Week
6.32
Growth Score
1.4 / 100
Audience Score
88 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.02%
A sponsored post from Olaplex is estimated at $8,800 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
