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Followers
2.5M
Following
728
Total Posts
Engagement Rate
2.38%
Avg Likes
58,112
Avg Comments
Bill Kaulitz is a verified Beauty creator on Instagram, tracked in the InstME index with 2.5M followers. The account posts mainly around beauty and business topics. To date Bill Kaulitz has posted 3,041 times, currently less than one post a week. Typical posts draw 58,112 likes and 1,099 comments, putting engagement at 2.38%.
Counting 2.5M followers and 3,041 posts, Billkaulitz sits in the InstME index as a Beauty account.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Billkaulitz's 2.38% engagement rate is in the top quarter (median: 0.32%).
One comment lands for every 53 likes, which reads as a healthy amount of conversation.
Posting frequency for Billkaulitz sits at less than one post per week.
With 2.5M followers but only 728 accounts followed back, Billkaulitz shows the ratio of a well-established account.
Estimated sponsored-post value
$21,000–$38,000
Based on 2.5M followers and a 2.38% engagement rate, a single sponsored post by Billkaulitz is worth an estimated $21,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Billkaulitz | Cohort median |
|---|---|---|
| Engagement rate | 2.38% | 0.32% |
| Average likes | 58,112 | 6,917 |
| Average comments | 1,099 | 196 |
| Posts per week | 0.26 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Bill Kaulitz is a verified beauty creator on Instagram, with 2.5M followers.
Bill Kaulitz posts on Instagram as @billkaulitz.
Bill Kaulitz has 2,483,865 followers on Instagram (2.5M) as of Apr 27, 2026.
Bill Kaulitz's engagement rate is 2.38%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Bill Kaulitz average 58,112 likes and 1,099 comments.
Bill Kaulitz posts less than once a week on average.
Bill Kaulitz is registered as a creator account on Instagram and is verified.
Bill Kaulitz is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 3,041 posts.
Yes. Bill Kaulitz carries the blue verified badge on Instagram.
3,041
1,099
Posts / Week
0.26
Growth Score
47.6 / 100
Follower Ratio
3411.9×
Engagement
0.96%
A sponsored post from Bill Kaulitz is estimated at $21,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
