💄15 years creating beauty content ⭐️ 10M social media followers ✉️ ⬇️MAKEUP REVIEWS & ALL THINGS BEAUTY⬇️
Followers
2.5M
Following
1.6K
Total Posts
Engagement Rate
1.09%
Avg Likes
26,773
Avg Comments
On Instagram, Rosy McMichael is a verified Beauty brand with an audience of 2.5M. The account has published 2,827 posts, currently less than one post a week. Typical posts draw 26,773 likes and 519 comments, putting engagement at 1.09%.
Tracked in the InstME index, Rosymcmichael is a Beauty account with 2.5M followers and a back catalogue of 2,827 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Rosymcmichael's 1.09% engagement rate lands above the median of 0.32%.
The audience comments once per 52 likes on average, a healthy amount of conversation.
Rosymcmichael's recent cadence works out to less than one post per week.
Rosymcmichael keeps its following list short (1,610) relative to 2.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,500–$18,000
Based on 2.5M followers and a 1.09% engagement rate, a single sponsored post by Rosymcmichael is worth an estimated $9,500–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Rosymcmichael | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 0.32% |
| Average likes | 26,773 | 6,917 |
| Average comments | 519 | 196 |
| Posts per week | 0.37 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Rosy McMichael is a verified beauty brand on Instagram, with 2.5M followers.
Rosy McMichael posts on Instagram as @rosymcmichael.
Rosy McMichael has 2,502,416 followers on Instagram (2.5M) as of Apr 27, 2026.
Rosy McMichael's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Rosy McMichael average 26,773 likes and 519 comments.
Rosy McMichael posts less than once a week on average.
Rosy McMichael is registered as a business account on Instagram and is verified.
Rosy McMichael is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,827 posts.
Yes. Rosy McMichael carries the blue verified badge on Instagram.
2,827
519
Posts / Week
0.37
Growth Score
21.8 / 100
Follower Ratio
1554.3×
Engagement
0%
A sponsored post from Rosy McMichael is estimated at $9,500 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
