India’s FIRST EVER Beauty & Lifestyle Festival🎉 Co-produced by @mynykaa x 🗓️ 7th to 9th Nov 2025 📍NSIC Exhibition Ground Okhla, Delhi
Followers
36.9K
Following
27
Total Posts
Engagement Rate
2.03%
Avg Likes
718
Avg Comments
Nykaaland is a verified Beauty brand on Instagram based in India, tracked in the InstME index with 36.9K followers. Its posts sit across beauty and lifestyle. Nykaaland has shared 767 posts to date, currently less than one post a week. Engagement runs at 2.03%, or about 718 likes and 32 comments per post.
Nykaaland is a Beauty account whose 767 posts have grown a following of 36.9K on Instagram.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Nykaaland posts a 2.03% engagement rate that is above the median of 0.57%.
One comment lands for every 23 likes, which reads as a healthy amount of conversation.
Nykaaland's videos average 111.3K views, about 3.0× its follower count, so content routinely reaches well past current followers.
Nykaaland maintains a rhythm of less than one post per week.
Nykaaland's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 36.9K followers but only 27 accounts followed back, Nykaaland shows the ratio of a well-established account.
Estimated sponsored-post value
$260–$490
Based on 36.9K followers and a 2.03% engagement rate, a single sponsored post by Nykaaland is worth an estimated $260–$490. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nykaaland | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 0.57% |
| Average likes | 718 | 134 |
| Average comments | 32 | 12 |
| Posts per week | 0.76 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nykaaland | Cohort median |
|---|---|---|
| Engagement rate | 2.03% | 0.7% |
| Average likes | 718 | 164 |
| Average comments | 32 | 9 |
| Posts per week | 0.76 | 0.38 |
Median values from 69 Beauty accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Nykaaland is a verified beauty brand based in India on Instagram, with 36.9K followers.
Nykaaland has 36,911 followers on Instagram (36.9K) as of Apr 6, 2026.
Nykaaland's engagement rate is 2.03%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Nykaaland average 718 likes and 32 comments.
Nykaaland posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Nykaaland's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nykaaland is registered as a business account on Instagram and is verified.
Nykaaland is categorized as a beauty and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 767 posts.
Nykaaland's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
767
32
Avg Views
111,347
Posts / Week
0.76
Growth Score
40.6 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Lifestyle
Engagement
2.62%
Yes. Nykaaland carries the blue verified badge on Instagram.
A sponsored post from Nykaaland is estimated at $260 to $490. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
