Cuidado que faz parte da rotina de milhões 💙
Followers
1.6M
Following
33
Total Posts
Engagement Rate
0.75%
Avg Likes
11,656
Avg Comments
Reaching 1.6M followers on Instagram, NIVEA Brasil is a verified Beauty brand. Content spans beauty and art. The account has published 1,633 posts, currently around 2 posts a week. Posts average 11,656 likes and 111 comments, an engagement rate of 0.75%.
Tracked in the InstME index, Niveabrasil is a Beauty account with 1.6M followers and a back catalogue of 1,633 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Niveabrasil's 0.75% engagement rate lands above the median of 0.32%.
The audience comments once per 105 likes on average, an audience that mostly engages through likes.
On average Niveabrasil's video content earns 1.4M views, roughly 92% of the follower base per post.
Over recent weeks, Niveabrasil has published about 2 posts per week.
Niveabrasil keeps its following list short (33) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,500–$10,000
Based on 1.6M followers and a 0.75% engagement rate, a single sponsored post by Niveabrasil is worth an estimated $5,500–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Niveabrasil | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 0.32% |
| Average likes | 11,656 | 6,917 |
| Average comments | 111 | 196 |
| Posts per week | 2.47 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
NIVEA Brasil is a verified beauty brand on Instagram, with 1.6M followers.
NIVEA Brasil posts on Instagram as @niveabrasil.
NIVEA Brasil has 1,569,081 followers on Instagram (1.6M) as of Jul 13, 2026.
NIVEA Brasil's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by NIVEA Brasil average 11,656 likes and 111 comments.
NIVEA Brasil posts about 2 times per week on average.
NIVEA Brasil is registered as a business account on Instagram and is verified.
NIVEA Brasil is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 1,633 posts.
Yes. NIVEA Brasil carries the blue verified badge on Instagram.
1,633
111
Avg Views
1,441,374
Posts / Week
2.47
Growth Score
15 / 100
Engagement
0.28%
A sponsored post from NIVEA Brasil is estimated at $5,500 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
