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Reaching 304.1K followers on Instagram, My Yellow Plate is a verified Food creator based in India. Content spans food and travel. The account has published 1,265 posts, currently less than one post a week. Typical posts draw 31,447 likes and 370 comments, putting engagement at 10.46%.
Tracked in the InstME index, Myyellowplate is a Food account with 304.1K followers and a back catalogue of 1,265 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Myyellowplate's 10.46% engagement rate lands in the top quarter (median: 0.74%).
For roughly every 85 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Myyellowplate has kept to less than one post per week.
Myyellowplate keeps its following list short (82) relative to 304.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,300–$7,900
Based on 304.1K followers and a 10.46% engagement rate, a single sponsored post by Myyellowplate is worth an estimated $4,300–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
| Metric | Myyellowplate | Cohort median |
|---|---|---|
| Engagement rate | 10.46% | 0.74% |
| Average likes | 31,447 | 1,665 |
| Average comments | 370 | 54 |
| Posts per week | 0.12 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Myyellowplate | Cohort median |
|---|---|---|
| Engagement rate | 10.46% | 1.49% |
| Average likes | 31,447 | 3,406 |
| Average comments | 370 | 60 |
| Posts per week | 0.12 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
My Yellow Plate is a verified food creator based in India on Instagram, with 304.1K followers.
My Yellow Plate posts on Instagram as @myyellowplate.
My Yellow Plate has 304,149 followers on Instagram (304.1K) as of Sep 12, 2026.
My Yellow Plate's engagement rate is 10.46%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by My Yellow Plate average 31,447 likes and 370 comments.
My Yellow Plate posts less than once a week on average.
My Yellow Plate is registered as a creator account on Instagram and is verified.
My Yellow Plate is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 1,265 posts.
My Yellow Plate's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
370
Engagement
5.62%
Yes. My Yellow Plate carries the blue verified badge on Instagram.
A sponsored post from My Yellow Plate is estimated at $4,300 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
