⭐️Style Creator, Presenter, Columnist ⭐️#1 UK YouTuber - style over 50 ⭐️ ⭐️ PR:
Followers
44.3K
Following
1.2K
Total Posts
Engagement Rate
0.29%
Avg Likes
115
Avg Comments
Deirdre Nicholas runs a verified Lifestyle brand account based in United Kingdom with 44.3K followers on Instagram. Content spans lifestyle and fashion. To date Deirdre Nicholas has posted 598 times, currently around 2 posts a week. Posts average 115 likes and 13 comments, an engagement rate of 0.29%.
Counting 44.3K followers and 598 posts, My_friend_deirdre sits in the InstME index as a Lifestyle account.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, My_friend_deirdre posts a 0.29% engagement rate that is in the bottom quarter (median: 3.25%).
Roughly one in 9 likes comes with a comment, an unusually discussion-heavy audience.
Lately My_friend_deirdre has been publishing about 2 posts per week.
At 100/100 on audience quality, My_friend_deirdre carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$290
Based on 44.3K followers and a 0.29% engagement rate, a single sponsored post by My_friend_deirdre is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | My_friend_deirdre | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 3.25% |
| Average likes | 115 | 875 |
| Average comments | 13 | 33 |
| Posts per week | 2.04 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | My_friend_deirdre | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.14% |
| Average likes | 115 | 321 |
| Average comments | 13 | 17 |
| Posts per week | 2.04 | 0.56 |
Median values from 43 Lifestyle accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Deirdre Nicholas is a verified lifestyle brand based in United Kingdom on Instagram, with 44.3K followers.
Deirdre Nicholas posts on Instagram as @my_friend_deirdre.
Deirdre Nicholas has 44,299 followers on Instagram (44.3K) as of Jul 15, 2026.
Deirdre Nicholas's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Deirdre Nicholas average 115 likes and 13 comments.
Deirdre Nicholas posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Deirdre Nicholas's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Deirdre Nicholas is registered as a business account on Instagram and is verified.
598
13
Posts / Week
2.04
Growth Score
5.8 / 100
ER Rank
25th
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Fashion
Engagement
0.03%
Deirdre Nicholas is categorized as a lifestyle and fashion account in the InstME index, based on the profile's bio and Instagram category across 598 posts.
Deirdre Nicholas's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Deirdre Nicholas carries the blue verified badge on Instagram.
A sponsored post from Deirdre Nicholas is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
