The biggest news and hottest exclusives from The Sun. Never miss a story again. thesun.co.uk
Followers
535.2K
Following
217
Total Posts
Engagement Rate
0.16%
Avg Likes
654
Avg Comments
The Sun is a verified business account based in United Kingdom. The account has built 535.2K followers on Instagram. To date The Sun has posted 7,981 times, currently around 67 posts a week. Posts average 654 likes and 196 comments, an engagement rate of 0.16%.
Counting 535.2K followers and 7,981 posts, Thesun sits in the InstME index as a business account.
On average, Thesun's posts earn 654 likes and 196 comments, about one interaction per 630 followers.
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Thesun sits at about 67 posts per week, more than one per day.
With 535.2K followers but only 217 accounts followed back, Thesun shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,500
Based on 535.2K followers and a 0.16% engagement rate, a single sponsored post by Thesun is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thesun | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 654 | 2,985 |
| Average comments | 196 | 73 |
| Posts per week | 67.14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesun | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.72% |
| Average likes | 654 | 1,651 |
| Average comments | 196 | 45 |
| Posts per week | 67.14 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Sun is a verified Instagram brand based in United Kingdom on Instagram, with 535.2K followers.
The Sun posts on Instagram as @thesun.
The Sun has 535,202 followers on Instagram (535.2K) as of Apr 24, 2026.
The Sun's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by The Sun average 654 likes and 196 comments.
The Sun posts about 67 times per week on average.
The Sun is registered as a business account on Instagram and is verified.
The Sun's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Sun carries the blue verified badge on Instagram.
A sponsored post from The Sun is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,981
196
Posts / Week
67.14
Growth Score
3.2 / 100
Follower Ratio
2466.4×
Engagement
0.06%
