@
Brand
Welcome to the official BBC Scotland Instagram account. #bbcscotland
bbc.in/m/scotlandAudience
Browse top profilesFollowers
346.7K
Following
88
Total Posts
Engagement & Performance
Engagement Rate
0.75%
Avg Likes
2,485
Avg Comments
What the numbers say about @bbcscotland
@bbcscotland is a business account on Instagram with 346.7K followers and 9,285 published posts.
On average, @bbcscotland's posts earn 2,485 likes and 117 comments, about one interaction per 133 followers.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 70 posts per week — more than one per day.
The account follows just 88 others against 346.7K followers — a ratio typical of established creators and brands.
Unlock more stats about this user
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
Upgrade to ProSimilar Profiles
Explore Similar Segments
Data last updated: Jul 10, 2026
How @bbcscotland's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bbcscotland: (2,485 avg likes + 117 avg comments) ÷ 346,739 followers × 100 ≈ 0.75%.
Frequently asked questions about @bbcscotland
How many followers does @bbcscotland have?
@bbcscotland has 346,739 followers on Instagram (346.7K) as of Jul 10, 2026.
What is @bbcscotland's engagement rate?
@bbcscotland's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers.
How many likes does @bbcscotland average per post?
Posts by @bbcscotland average 2,485 likes and 117 comments.
How often does @bbcscotland post on Instagram?
@bbcscotland posts about 70 times per week on average.
Is @bbcscotland a business or creator account?
@bbcscotland is registered as a business account on Instagram and is verified.
