Welcome to the official BBC Scotland Instagram account. #bbcscotland
Followers
346.7K
Following
88
Total Posts
Engagement Rate
0.75%
Avg Likes
2,485
Avg Comments
BBC Scotland is a verified business account based in United Kingdom. The account has built 346.7K followers on Instagram. BBC Scotland has shared 9,285 posts to date, currently around 70 posts a week. Engagement runs at 0.75%, or about 2,485 likes and 117 comments per post.
Bbcscotland is a business account on Instagram with 346.7K followers and 9,285 published posts.
Across recent posts, Bbcscotland picks up 2,485 likes and 117 comments on average, one interaction per 133 followers.
The comment-to-like ratio works out to one comment per 21 likes, pointing to a healthy amount of conversation.
Bbcscotland's output runs to about 70 posts per week, more than one per day.
With 346.7K followers but only 88 accounts followed back, Bbcscotland shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,300
Based on 346.7K followers and a 0.75% engagement rate, a single sponsored post by Bbcscotland is worth an estimated $1,200–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbcscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 1.25% |
| Average likes | 2,485 | 2,985 |
| Average comments | 117 | 73 |
| Posts per week | 70.37 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcscotland | Cohort median |
|---|---|---|
| Engagement rate | 0.75% | 0.72% |
| Average likes | 2,485 | 1,651 |
| Average comments | 117 | 45 |
| Posts per week | 70.37 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BBC Scotland is a verified Instagram brand based in United Kingdom on Instagram, with 346.7K followers.
BBC Scotland posts on Instagram as @bbcscotland.
BBC Scotland has 346,739 followers on Instagram (346.7K) as of Jul 10, 2026.
BBC Scotland's engagement rate is 0.75%, calculated from average likes and comments per post relative to followers.
Posts by BBC Scotland average 2,485 likes and 117 comments.
BBC Scotland posts about 70 times per week on average.
BBC Scotland is registered as a business account on Instagram and is verified.
BBC Scotland's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Scotland carries the blue verified badge on Instagram.
9,285
117
Posts / Week
70.37
Growth Score
15 / 100
Follower Ratio
3940.2×
Engagement
4.06%
A sponsored post from BBC Scotland is estimated at $1,200 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
