News from the heart of London. Best of the capital and around the world
Outreach This Creator For FreeFollowers
244.1K
Following
324
Total Posts
Engagement Rate
0.14%
Avg Likes
315
Avg Comments
On Instagram, The Standard is a verified business account based in United Kingdom with an audience of 244.1K. The account has published 11,900 posts, currently around 8 posts a week. Engagement runs at 0.14%, or about 315 likes and 16 comments per post.
With 244.1K followers across 11,900 posts, Thelondonstandard is one of the business accounts tracked in the InstME index.
A typical post by Thelondonstandard collects about 315 likes and 16 comments, roughly one interaction for every 737 followers.
Followers leave about one comment for every 20 likes, an unusually discussion-heavy audience.
Over recent weeks, Thelondonstandard has published about 8 posts per week, more than one per day.
Thelondonstandard keeps its following list short (324) relative to 244.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$850–$1,600
Based on 244.1K followers and a 0.14% engagement rate, a single sponsored post by Thelondonstandard is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thelondonstandard | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 315 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 7.82 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thelondonstandard | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.72% |
| Average likes | 315 | 1,651 |
| Average comments | 16 | 45 |
| Posts per week | 7.82 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Standard is a verified Instagram brand based in United Kingdom on Instagram, with 244.1K followers.
The Standard posts on Instagram as @thelondonstandard.
The Standard has 244,066 followers on Instagram (244.1K) as of Jul 15, 2026.
The Standard's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by The Standard average 315 likes and 16 comments.
The Standard posts about 8 times per week on average.
The Standard is registered as a business account on Instagram and is verified.
The Standard's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Standard carries the blue verified badge on Instagram.
11,900
16
Posts / Week
7.82
Growth Score
2.8 / 100
Follower Ratio
753.3×
Engagement
0.08%
A sponsored post from The Standard is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
