🇺🇸 The world’s most personalized books for kids. 🇪🇸 Los cuentos más personalizados del mundo para niños. 💬 Customer Service: English, Spanish, French.
Reaching 53.8K followers on Instagram, Mumablue is a verified Baby goods/kids goods brand based in United States. Mumablue has shared 727 posts to date, currently less than one post a week. Engagement runs at 0.01%, or about 5 likes and 1 comments per post.
Tracked in the InstME index, Mumablue is a Baby goods/kids goods account with 53.8K followers and a back catalogue of 727 posts.
Mumablue earns a 0.01% engagement rate, in the bottom 1% across accounts with 10K–100K followers in the InstME index.
Mumablue currently publishes less than one post per week.
InstME's checks rate Mumablue's audience 64/100, flagging roughly 30% as low-quality or inactive, a solid result.
Estimated sponsored-post value
$190–$350
Based on 53.8K followers and a 0.01% engagement rate, a single sponsored post by Mumablue is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Baby goods/kids goods
| Metric | Mumablue | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 5 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 0.28 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mumablue | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.9% |
| Average likes | 5 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 0.28 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Mumablue is a verified baby goods/kids goods brand based in United States on Instagram, with 53.8K followers.
Mumablue has 53,786 followers on Instagram (53.8K) as of Apr 24, 2026.
Mumablue's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Mumablue average 5 likes and 1 comments.
Mumablue posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Mumablue's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Mumablue is registered as a business account on Instagram and is verified.
Mumablue is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 727 posts.
Mumablue's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
727
Avg Comments
1
Engagement
0.03%
Yes. Mumablue carries the blue verified badge on Instagram.
A sponsored post from Mumablue is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
