Followers
317.8K
Following
1.4K
Total Posts
Engagement Rate
0.08%
Avg Likes
241
Avg Comments
Happiest Baby, makers of SNOO is a verified Baby goods/kids goods brand. The account has built 317.8K followers on Instagram. Happiest Baby, makers of SNOO has shared 4,056 posts to date, currently less than one post a week. Typical posts draw 241 likes and 18 comments, putting engagement at 0.08%.
Counting 317.8K followers and 4,056 posts, Happiest_baby sits in the InstME index as a Baby goods/kids goods account.
At 0.08%, Happiest_baby's engagement rate is in the bottom 10% relative to accounts with 100K–1M followers.
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Happiest_baby sits at less than one post per week.
On audience quality, Happiest_baby lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
With 317.8K followers but only 1,403 accounts followed back, Happiest_baby shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,100
Based on 317.8K followers and a 0.08% engagement rate, a single sponsored post by Happiest_baby is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Baby goods/kids goods
| Metric | Happiest_baby | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 241 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 0.31 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Happiest Baby, makers of SNOO is a verified baby goods/kids goods brand on Instagram, with 317.8K followers.
Happiest Baby, makers of SNOO posts on Instagram as @happiest_baby.
Happiest Baby, makers of SNOO has 317,813 followers on Instagram (317.8K) as of Jul 13, 2026.
Happiest Baby, makers of SNOO's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Happiest Baby, makers of SNOO average 241 likes and 18 comments.
Happiest Baby, makers of SNOO posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Happiest Baby, makers of SNOO's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Happiest Baby, makers of SNOO is registered as a business account on Instagram and is verified.
4,056
18
Posts / Week
0.31
Growth Score
1.6 / 100
ER Rank
10th
Engagement
0.06%
Happiest Baby, makers of SNOO is categorized as a baby goods/kids goods account in the InstME index, based on the profile's bio and Instagram category across 4,056 posts.
Yes. Happiest Baby, makers of SNOO carries the blue verified badge on Instagram.
A sponsored post from Happiest Baby, makers of SNOO is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
