Oh, baby. You’re in good hands. Stylish strollers, car seats & home gear designed with parents in mind.
Outreach This Creator For FreeFollowers
304.4K
Following
2.5K
Total Posts
Engagement Rate
0.06%
Avg Likes
171
Avg Comments
On Instagram, Uppababy is a verified Automotive brand based in United States with an audience of 304.4K. The account posts mainly around automotive and home & diy topics. The account has published 3,036 posts, currently around 6 posts a week. Engagement runs at 0.06%, or about 171 likes and 14 comments per post.
Uppababy operates an Automotive account on Instagram, pairing 304.4K followers with 3,036 posts.
Uppababy records a 0.06% engagement rate, in the bottom quarter (median: 1.12%) for the 1,181 Automotive accounts with 100K–1M followers tracked in the InstME index.
At one comment per 12 likes, the ratio points to an unusually discussion-heavy audience.
Uppababy's recent cadence works out to about 6 posts per week.
Uppababy scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Uppababy keeps its following list short (2,535) relative to 304.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,000
Based on 304.4K followers and a 0.06% engagement rate, a single sponsored post by Uppababy is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Uppababy | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.12% |
| Average likes | 171 | 2,576 |
| Average comments | 14 | 48 |
| Posts per week | 6.35 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Uppababy | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.88% |
| Average likes | 171 | 2,169 |
| Average comments | 14 | 44 |
| Posts per week | 6.35 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Uppababy is a verified automotive brand based in United States on Instagram, with 304.4K followers.
Uppababy has 304,442 followers on Instagram (304.4K) as of Jul 12, 2026.
Uppababy's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Uppababy average 171 likes and 14 comments.
Uppababy posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Uppababy's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Uppababy is registered as a business account on Instagram and is verified.
Uppababy is categorized as an automotive and home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,036 posts.
Uppababy's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,036
14
Posts / Week
6.35
Growth Score
1.2 / 100
ER Rank
7th
Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Home & DIY
Engagement
0.41%
Yes. Uppababy carries the blue verified badge on Instagram.
A sponsored post from Uppababy is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
