Official Instagram of BMW of Manhattan. MINI Fan? @mininyc Tag us
Reaching 612.8K followers on Instagram, BMW of Manhattan is a verified Instagram creator based in United States. To date BMW of Manhattan has posted 3,923 times, currently less than one post a week. Typical posts draw 154,270 likes and 1,974 comments, putting engagement at 25.5%.
Bmwnyc operates a creator account on Instagram, pairing 612.8K followers with 3,923 posts.
Measured against other accounts with 100K–1M followers, Bmwnyc's 25.5% engagement rate lands in the top 3%.
The audience comments once per 78 likes on average, an audience that mostly engages through likes.
Over recent weeks, Bmwnyc has published less than one post per week.
InstME estimates 0% of Bmwnyc's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Bmwnyc keeps its following list short (386) relative to 612.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,600–$16,000
Based on 612.8K followers and a 25.5% engagement rate, a single sponsored post by Bmwnyc is worth an estimated $8,600–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bmwnyc | Cohort median |
|---|---|---|
| Engagement rate | 25.5% | 1.25% |
| Average likes | 154,270 | 2,985 |
| Average comments | 1,974 | 73 |
| Posts per week | 0.05 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwnyc | Cohort median |
|---|---|---|
| Engagement rate | 25.5% | 0.86% |
| Average likes | 154,270 | 2,003 |
| Average comments | 1,974 | 56 |
| Posts per week | 0.05 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BMW of Manhattan is a verified Instagram creator based in United States on Instagram, with 612.8K followers.
BMW of Manhattan posts on Instagram as @bmwnyc.
BMW of Manhattan has 612,823 followers on Instagram (612.8K) as of Jul 10, 2026.
BMW of Manhattan's engagement rate is 25.5%, calculated from average likes and comments per post relative to followers.
Posts by BMW of Manhattan average 154,270 likes and 1,974 comments.
BMW of Manhattan posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BMW of Manhattan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BMW of Manhattan is registered as a creator account on Instagram and is verified.
BMW of Manhattan's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
3,923
Avg Comments
1,974
Engagement
4.83%
Yes. BMW of Manhattan carries the blue verified badge on Instagram.
A sponsored post from BMW of Manhattan is estimated at $8,600 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
