Live life in the driver's seat. The official account of Volkswagen of America
Followers
1M
Following
75
Total Posts
Engagement Rate
0.32%
Avg Likes
3,154
Avg Comments
Volkswagen USA is a verified business account on Instagram based in United States, tracked in the InstME index with 1M followers. To date Volkswagen USA has posted 2,059 times, currently around 3 posts a week. Engagement runs at 0.32%, or about 3,154 likes and 54 comments per post.
Vw has built an audience of 1M followers on Instagram over 2,059 posts as a business account.
On average, Vw's posts earn 3,154 likes and 54 comments, about one interaction per 317 followers.
One comment lands for every 58 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
The account follows just 75 others against 1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,600–$6,600
Based on 1M followers and a 0.32% engagement rate, a single sponsored post by Vw is worth an estimated $3,600–$6,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Vw | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.02% |
| Average likes | 3,154 | 25,711 |
| Average comments | 54 | 376 |
| Posts per week | 2.65 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Vw | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.81% |
| Average likes | 3,154 | 19,158 |
| Average comments | 54 | 344 |
| Posts per week | 2.65 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
Volkswagen USA is a verified Instagram brand based in United States on Instagram, with 1M followers.
Volkswagen USA posts on Instagram as @vw.
Volkswagen USA has 1,016,663 followers on Instagram (1M) as of Aug 12, 2026.
Volkswagen USA's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by Volkswagen USA average 3,154 likes and 54 comments.
Volkswagen USA posts about 3 times per week on average.
Volkswagen USA is registered as a business account on Instagram and is verified.
Volkswagen USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Volkswagen USA carries the blue verified badge on Instagram.
2,059
54
Posts / Week
2.65
Growth Score
6.4 / 100
Last Post
9 days ago
Engagement
12.07%
A sponsored post from Volkswagen USA is estimated at $3,600 to $6,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
