Mountain Dew® is a verified Food brand. The account has built 839.1K followers on Instagram. Mountain Dew® has shared 1,721 posts to date, currently around 11 posts a week. Engagement runs at 0.57%, or about 4,676 likes and 134 comments per post.
Counting 839.1K followers and 1,721 posts, Mountaindew sits in the InstME index as a Food account.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Mountaindew posts a 0.57% engagement rate that is below the median of 0.74%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Posting frequency for Mountaindew sits at about 11 posts per week, more than one per day.
Mountaindew comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 839.1K followers but only 259 accounts followed back, Mountaindew shows the ratio of a well-established account.
Estimated sponsored-post value
$2,900–$5,500
Based on 839.1K followers and a 0.57% engagement rate, a single sponsored post by Mountaindew is worth an estimated $2,900–$5,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mountaindew | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.74% |
| Average likes | 4,676 | 1,665 |
| Average comments | 134 | 54 |
| Posts per week | 11.45 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Mountain Dew® is a verified food brand on Instagram, with 839.1K followers.
Mountain Dew® posts on Instagram as @mountaindew.
Mountain Dew® has 839,137 followers on Instagram (839.1K) as of Jul 15, 2026.
Mountain Dew®'s engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Mountain Dew® average 4,676 likes and 134 comments.
Mountain Dew® posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 0% of Mountain Dew®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,721
Avg Comments
134
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
8.33%
Mountain Dew® is registered as a business account on Instagram and is verified.
Mountain Dew® is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,721 posts.
Yes. Mountain Dew® carries the blue verified badge on Instagram.
A sponsored post from Mountain Dew® is estimated at $2,900 to $5,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
