The cola choice is yours but if you're here, you're right.
Outreach This Creator For FreeFollowers
2.3M
Following
31
Total Posts
Engagement Rate
8.33%
Avg Likes
191,604
Avg Comments
Pepsi is a verified Food brand on Instagram, tracked in the InstME index with 2.3M followers. The account has published 1,771 posts, currently less than one post a week. Typical posts draw 191,604 likes and 3,165 comments, putting engagement at 8.33%.
Pepsi has built an audience of 2.3M followers on Instagram over 1,771 posts as a Food account.
Pepsi's 8.33% engagement rate is in the top quarter (median: 0.98%) among Food accounts with over 1M followers, measured across 352 accounts in the InstME index.
Followers weigh in with a comment about every 61 likes, an audience that mostly engages through likes.
Lately Pepsi has been publishing less than one post per week.
The account follows just 31 others against 2.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$33,000–$61,000
Based on 2.3M followers and a 8.33% engagement rate, a single sponsored post by Pepsi is worth an estimated $33,000–$61,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Pepsi | Cohort median |
|---|---|---|
| Engagement rate | 8.33% | 0.98% |
| Average likes | 191,604 | 18,542 |
| Average comments | 3,165 | 332 |
| Posts per week | 0.52 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Pepsi is a verified food brand on Instagram, with 2.3M followers.
Pepsi has 2,337,249 followers on Instagram (2.3M) as of Jul 9, 2026.
Pepsi's engagement rate is 8.33%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Pepsi average 191,604 likes and 3,165 comments.
Pepsi posts less than once a week on average.
Pepsi is registered as a business account on Instagram and is verified.
Pepsi is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,771 posts.
Yes. Pepsi carries the blue verified badge on Instagram.
A sponsored post from Pepsi is estimated at $33,000 to $61,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,771
3,165
Posts / Week
0.52
Growth Score
100 / 100
Follower Ratio
75395.1×
Engagement
0%
