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Reaching 822.3K followers on Instagram, Moroccanoil is a verified Beauty brand based in United States. The account posts mainly around beauty and pets topics. To date Moroccanoil has posted 4,276 times, currently around 7 posts a week. Engagement runs at 0.04%, or about 352 likes and 12 comments per post.
Moroccanoil's Instagram presence spans 4,276 posts and 822.3K followers, profiling it as a Beauty account.
Moroccanoil has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
The audience comments once per 29 likes on average, a healthy amount of conversation.
Moroccanoil currently publishes about 7 posts per week, more than one per day.
InstME estimates 20% of Moroccanoil's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Moroccanoil follows only 2,564 accounts while being followed by 822.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,900–$5,300
Based on 822.3K followers and a 0.04% engagement rate, a single sponsored post by Moroccanoil is worth an estimated $2,900–$5,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Moroccanoil | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 352 | 1,059 |
| Average comments | 12 | 46 |
| Posts per week | 7 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Moroccanoil | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.44% |
| Average likes | 352 | 978 |
| Average comments | 12 | 55 |
| Posts per week | 7 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Moroccanoil is a verified beauty brand based in United States on Instagram, with 822.3K followers.
Moroccanoil has 822,299 followers on Instagram (822.3K) as of Jul 15, 2026.
Moroccanoil's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Moroccanoil average 352 likes and 12 comments.
Moroccanoil posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 20% of Moroccanoil's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Moroccanoil is registered as a business account on Instagram and is verified.
Moroccanoil is categorized as a beauty and pets account in the InstME index, based on the profile's bio and Instagram category across 4,276 posts.
Moroccanoil's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,276
Avg Comments
12
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Pets
Engagement
0.19%
Yes. Moroccanoil carries the blue verified badge on Instagram.
A sponsored post from Moroccanoil is estimated at $2,900 to $5,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
