Entertaining ideas for your life, bringing inspiration to your every day. Tag @minimax_aus to be featured.
Followers
37.1K
Following
2K
Total Posts
Engagement Rate
0.46%
Avg Likes
56
Avg Comments
Minimax is a verified Food brand. The account has built 37.1K followers on Instagram. The account posts mainly around food and automotive topics. To date Minimax has posted 1,872 times, currently around 7 posts a week. Typical posts draw 56 likes and 116 comments, putting engagement at 0.46%.
Counting 37.1K followers and 1,872 posts, Minimax_aus sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Minimax_aus posts a 0.46% engagement rate that is below the median of 0.75%.
Video content from Minimax_aus draws about 540 views.
Posting frequency for Minimax_aus sits at about 7 posts per week.
Minimax_aus comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$240
Based on 37.1K followers and a 0.46% engagement rate, a single sponsored post by Minimax_aus is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Minimax_aus | Cohort median |
|---|---|---|
| Engagement rate | 0.46% | 0.75% |
| Average likes | 56 | 177 |
| Average comments | 116 | 10 |
| Posts per week | 6.59 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Minimax is a verified food brand on Instagram, with 37.1K followers.
Minimax posts on Instagram as @minimax_aus.
Minimax has 37,105 followers on Instagram (37.1K) as of Apr 8, 2026.
Minimax's engagement rate is 0.46%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Minimax average 56 likes and 116 comments.
Minimax posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Minimax's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Minimax is registered as a business account on Instagram and is verified.
Minimax is categorized as a food and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,872 posts.
1,872
116
Avg Views
540
Posts / Week
6.59
Growth Score
9.2 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Automotive
109.9K
Engagement
0%
Yes. Minimax carries the blue verified badge on Instagram.
A sponsored post from Minimax is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
