LIVE YOUR LOOK Born in NYC
Outreach This Creator For FreeFollowers
2.8M
Following
7.5K
Total Posts
Engagement Rate
0.01%
Avg Likes
346
Avg Comments
Milk Makeup is a verified Beauty brand, with 2.8M followers on Instagram. Content spans beauty and fashion. Milk Makeup has shared 90 posts to date, currently around 8 posts a week. Engagement runs at 0.01%, or about 346 likes and 19 comments per post.
Tracked in the InstME index, Milkmakeup is a Beauty account with 2.8M followers and a back catalogue of 90 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Milkmakeup's 0.01% engagement rate lands in the bottom quarter (median: 0.32%).
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Video posts from Milkmakeup average 4.6K views.
Milkmakeup's recent cadence works out to about 8 posts per week, more than one per day.
Milkmakeup keeps its following list short (7,451) relative to 2.8M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,800–$18,000
Based on 2.8M followers and a 0.01% engagement rate, a single sponsored post by Milkmakeup is worth an estimated $9,800–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Fashion
| Metric | Milkmakeup | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 346 | 6,917 |
| Average comments | 19 | 196 |
| Posts per week | 7.74 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Milk Makeup is a verified beauty brand on Instagram, with 2.8M followers.
Milk Makeup posts on Instagram as @milkmakeup.
Milk Makeup has 2,790,343 followers on Instagram (2.8M) as of Apr 8, 2026.
Milk Makeup's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Milk Makeup average 346 likes and 19 comments.
Milk Makeup posts about 8 times per week on average.
Milk Makeup is registered as a business account on Instagram and is verified.
Milk Makeup is categorized as a beauty and fashion account in the InstME index, based on the profile's bio and Instagram category across 90 posts.
Yes. Milk Makeup carries the blue verified badge on Instagram.
90
19
Avg Views
4,617
Posts / Week
7.74
Growth Score
0.2 / 100
Engagement
0%
A sponsored post from Milk Makeup is estimated at $9,800 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
