The Original International Apothecary Since 1875 Open Mon - Sat // 10 AM to 6 PM Shop online at @shopsmallflower 🌿
Outreach This Creator For FreeOn Instagram, Merz Apothecary is a Beauty brand based in United States with an audience of 24K. Its posts sit across beauty and health. The account has published 2,405 posts, currently around 6 posts a week. Typical posts draw 212 likes and 7 comments, putting engagement at 0.91%.
Merzapothecary shows up in the InstME index as a Beauty account, 24K followers, 2,405 posts.
Merzapothecary has an engagement rate of 0.91%, which is above the median of 0.57% for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
At one comment per 29 likes, the ratio points to a healthy amount of conversation.
Merzapothecary currently publishes about 6 posts per week.
InstME's checks rate Merzapothecary's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$84–$160
Based on 24K followers and a 0.91% engagement rate, a single sponsored post by Merzapothecary is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Merzapothecary | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.57% |
| Average likes | 212 | 134 |
| Average comments | 7 | 12 |
| Posts per week | 6.46 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Merzapothecary | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.51% |
| Average likes | 212 | 91 |
| Average comments | 7 | 10 |
| Posts per week | 6.46 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Merz Apothecary is a beauty brand based in United States on Instagram, with 24K followers.
Merz Apothecary posts on Instagram as @merzapothecary.
Merz Apothecary has 24,013 followers on Instagram (24K) as of Sep 1, 2026.
Merz Apothecary's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Merz Apothecary average 212 likes and 7 comments.
Merz Apothecary posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Merz Apothecary's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Merz Apothecary is registered as a business account on Instagram.
Merz Apothecary is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,405 posts.
Avg Comments
7
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
Engagement
0.95%
Merz Apothecary's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Merz Apothecary is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
